Innovation and consumer value

DEVELOPING TOMORROW’S PRODUCTS BASED ON THE KNOWLEDGE OF 5 GENERATIONS

If a tobacco company wants to stay successful for nearly 150 years, continuous product development and the launching of new products is essential. At Assens Tobaksfabrik research and product development have always been essential parts of our business philosophy, profiting from the wealth of know-how we have gathered over 5 generations.


Tobacco leavesMeeting the demands of the modern consumer
We continue to allocate a bulk of our resources to research in order to identify which product features are essential for today’s consumers. This enables us to create new products that meet the expectations of quality conscious modern tobacco consumers.

Assuring quality and market intelligence
For the sake of quality assurance, our products are both tested in our own laboratory and in external laboratories. Furthermore, having our products on several markets gives us an opportunity to use consumer knowledge across different segments and markets where appropriate.